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    11. Incentive advertising in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10579
    Journal Title:
    National Food Review
    Journal Title Details:
    07(1) : 22-23
    Notes:
    2 pages., via database., Incentive advertising, the offering of merchandise to encourage the purchase, sale, or dealing in a particular product, is an important part of the food industry's advertising effort. Approximately I out of every 4 food promotion dollars is spent on some form of an incentive offer. Coupons, which, by contrast reward the purchaser with a discount, and media advertisements which are both informative and image creating, account for the remaining portion of the food advertising bill.

    12. Make a lasting impression

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matteson, George (author / Specialty Advertising Association International, Irving, TX)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07176
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (8) : 48-50
    Notes:
    James F. Evans Collection

    15. Not just another direct-mail program! - company profile of direct marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kowalczyk, M.S. (author / The John Volk Company) and The John Volk Company
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00931
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(10): 56, 58
    Notes:
    AgComm Teaching

    20. The magic of motivation : survey reveals companies are warming up toward merchandise programs

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (8) : 36, 38, 40
    Notes:
    James F. Evans Collection