This study assesses the communication challenges and opportunities involved in the outbreak of an unknown disease, the Porcine Epidemic Diarrhea virus (PEDv) that severely threatened the United States pork industry in 2013 and 2014. Interviews with 13 individuals directly involved in developing and distributing risk and crisis messages during the outbreak identified four generalizable implications. They featured (1) the advantage of maintaining flexibility in crisis communication planning, (2)the value of audience analysis and message adaptation, (3)the importance of understanding not only what to do, but also why the recommended actions are essential, and (4) the utility of risk/crisis communication and education both prior to and during a crisis event.
Via online. 1 page., Editor's report about a televised documentary involving an animal abuse incident in Ohio, with accompanying counsel to livestock producers urging a zero-tolerance policy on animal abuse.
British Broadcasting Corporation and Farmers Weekly
Format:
Report
Publication Date:
2007-03-05
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28741
Notes:
BBC Three and Farmers Weekly Interactive. 6 pages., Description (from BBC)and online feedback (from Farmers Weekly) about a BBC television programme series that featured the butchering/processing of meat animals.
Stocking, S. Holly (author) and Holstein, Lisa W. (author)
Format:
Paper
Publication Date:
2006-06-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36639
Notes:
Presented at the annual meeting of the International Communication Association, Journalism Studies Interest Group, Dresden, Germany, June 19-23, 2006. 38 pages., Journal article of same title appeared in Public Understanding of Science 18 : 23-42 (2009).
Via online issue. 1 page., Describes early results of the #oink Twitter campaign urging the public and the media to stop the reference to "swine flu" and instead refer to it as "H1N1 flu."
Andrei, Mary Anne (author) and Honig, Esther (author)
Format:
News article
Publication Date:
2020-08
Published:
USA: Food and Environmental Reporting Network (FERN), New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11807
Notes:
Online from FERN website. 2 pages., "When Covid-19 spread rapidly through slaughterhouses, most workers stayed quiet. But their kids did not." Brief case report from Crete, Nebraska, site of a Smithfield Foods pork processing plant.
