Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05910
Notes:
Pages 19-37 in Liverman,D.G.E., Pereira, C.P.G. and Marker, B. (eds) Communicating environmental geoscience. Special Publication 305, Geological Society, London, U.K.
Specht, Kathrin (author), Sanyé-Mengual, Esther (author), and Institute of Socio-Economics, Leibniz Centre for Agricultural Landscape Research (ZALF), Eberswalder Straße 84, 15374, Müncheberg, Germany
Faculty of Life Sciences, Humboldt-Universität zu Berlin, 10099 Berlin, Germany
Research Center in Urban Environment for Agriculture and Biodiversity (Rescue-AB), Department of Agricultural Sciences (DIPSA), Università di Bologna, Viale Fanin 44, 40127 Bologna, Italy
Format:
Journal article
Publication Date:
2017-03
Published:
International: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08151
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
