Montgomery, Florita Stubbs (author / Extension Associate Professor and Communications Specialist, Extension Service, West Virginia University)
Format:
Conference paper
Publication Date:
1993-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07006
Notes:
James F. Evans Collection, Mimeographed, 1993. 27 p. (Paper presented at the 1993 International Agricultural Communicators in Education conference; 1993 May 8-12; Miami, FL)
search through journal, This study examined the daily influences that affected the behavior of agricultural communications personnel as professional communicators. If focused on the conditions that the employees perceived as influencing their behavior and how these phenomena related to the total communications process of the department. The researcher used Strauss and Corbin's grounded theory method of qualitative research. The findings of this study suggest that changing organizational needs are affecting the professional behavior of communications personnel. The relationship between agricultural communications departments and their clientele, both internal and external, is changing because of budget-slashing priorities common throughout institutions of higher education. (original)
