Marasteanu, I. Julia (author), Jaenicke, Edward C. (author), and Food and Drug Administration (formerly the Pennsylvania State University), 5100 Paint Branch Parkway # 1B056, College Park, MD 20740, USA
Format:
Journal article
Publication Date:
2016-06
Published:
USA: CAB International, Wallingford Oxon OX10 8DE United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08213
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11604
Notes:
2 pages., Online open access to abstract of author's thesis for a Master of Science degree in journalism, Ohio University, Athens., Author used quantitative content analysis and qualitative textual analysis of selected articles to examine comparative coverage of organic agriculture to consider further the ways mainstream agriculture magazines mayinfluence attitudes and understanding of changes within the industry. Findings suggested that over time the three magazines portrayed organic farming differently and differed in the amount of coverage they devoted to the topic.
9 pages., Via online journal., Lack of trust is thought to be one of the most significant barriers to the consumption of organic foods, which is an important dimension of sustainable behaviour. Building trust in organic foods is the central objective of this paper. Based on information processing models focusing on what message to transmit and how, and on the premise that to improve trust, two different dimensions (functionality and authenticity) must be managed simultaneously, this paper analyzes the comparative effectiveness of different combinations of message arguments, forms of appeal and sources on consumer trust. To this end, an experiment was designed with a total of 800 participants, in which 36 different treatments were tested. The results show strong interactions between the three variables considered and suggest that the most effective combinations for building trust are: the health argument put across by an expert, the authenticity argument transmitted by a producers’ union, the elitist argument made by an expert and lastly, the social argument transmitted by a public authority, using an emotional form of appeal in all four cases. These results serve to complete the previous literature on the subject, in which communication activities are recommended but the questions of what to say, how to say it and who should say it are not specifically addressed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21760
Notes:
Pages 51-66 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Online from periodical. 4 pages., In a report from the Packer's 2021 Global Organic Produce Expo, author cited speakers from the U.S. Department of Agriculture and the Organic Trade Association. They indicated that the trend arrow is still pointing up for organic produce. Data from 2019 indicated that numerous organic fruit and vegetable crops have seen sharp increases since 2016. The Association estimated that about 14 percent of all produce sold in the U.S. is organic.
4pgs, The U.S. Department of Agriculture has reinforced oversight on organic certification and enforcement to prevent mislabeled products, in what advocates are calling the biggest update in decades.
