Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00153
Notes:
AgComm Teaching. Hal R. Taylor Collection., Ithaca, NY : Agricultural Experiment Station, Dept. of Rural Sociology, Cornell University, Ithaca. 8 p. (Rural Sociology Publication 22)
Beam, Brooke (author), Buck, Emily (author), and Specht, Annie (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10005
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
The views of veterinarians towards the changes that are occurring in professional practice with respect to competition and advertising are examined and compared with the views expressed in a similar study carried out 3 years previously. Data was derived from self completion questionnaires containing 40 Likert scales which were mailed to 300 members of the profession, first in 1985 and then in 1988. The moves made by the New Zealand Veterinary Association since 1985 in relaxing the rules on promotion appear to have largely alleviated any frustrations that were building up amongst the membership at that time. However, the study suggests that the profession will still find the boundaries of acceptable behaviour being tested by entrepreneurial practitioners. (author)
