Pages 66-67 in Review of Extension Research, January through December 1957. Summary of a thesis for the Master of Science degree at Iowa State College, Ames. 1957. 85 pages.
"A newspaper mat service now in its third year of use by the Missouri Agricultural Extension Service is believed by the author to be one of the best informational mediums used by the state."
Reports three experiences in which Georgia State College of Agriculture contracted with commercial firms to provide information for paid advertisements and accompanying news releases to newspapers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11075
Notes:
Pages 131-132 in Penelope Muse Abernathy, Saving community journalism: the path to profitability. University of North Carolina Press, Chapel Hill. 254 pages., Describes use of a data mapping application called OpenBlock by rural and other community newspapers to enhance their reporting on public issues by providing context and analysis in government data.
Behrens, John H. (author), Evans, James F. (author), and Behrens: Professor of Agricultural Communications, University of Illinois; Evans: Professor of Agricultural Communications, University of Illinois
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03490
Notes:
John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 144-155
