Conference paper / journal article, The paper focused on COVID-19 pandemic, its implication on the Nigeria agriculture and the role of extension. The review uncovered a subtle but undeniable negative impact on all the value chain of the Nigeria agriculture. One of the most important factors that may avert this negative impact is agricultural extension service. With lockdown, travel ban and social distancing, the way out becomes technology. Government and institutions at all levels should intentionally deploy technology tools to aid effective agricultural extension service to farmers.
Snowdon, Gail (author / Decision Data Specialist, Information Services, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL)
Format:
Report
Publication Date:
1992-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06629
Notes:
Snowdon, Urbana, IL : University of Illinois, Office of Agricultural Communications and Education, Information Services, 1992. 3 p. (Decision Data Summary, Information Guide to Communications Planning No. 22)
Montgomery, Florita Stubbs (author / Extension Press Specialist, Extension Assistant Professor, West Virginia University, Morgantown, WV) and Extension Press Specialist, Extension Assistant Professor, West Virginia University, Morgantown, WV
Format:
Conference paper
Publication Date:
1990-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04784
Notes:
James F. Evans Collection, Mimeographed, 1990. 14 p. Paper presented at the Agricultural Communicators in Education Conference; 1990 July 14-18; St Paul, MN
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
Rangaswami, G. (author / Vice-Chancellor, Tamil Nadu Agricultural University, Coimbatore, India) and Vice-Chancellor, Tamil Nadu Agricultural University, Coimbatore, India
Format:
Journal article
Publication Date:
1975
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05040
