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    Start Over Subject Term medical education Subject Term advertising

    3. Health communication ad campaigns : a content analysis of televised direct-to-consumer pharmaceutical advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunter, Karla M. Larson (author / University of Oklahoma), Thompson, Sharlene R. (author / University of Oklahoma), Bethea, Lisa Sparks (author / George Mason University), and Association for Education in Journalism and Mass Communication
    Format:
    Paper
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19215
    Notes:
    9 pages; Prepared for presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO

    9. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."