Dua, M.R. (author / Indian Institute of Mass Communication)
Format:
Article
Publication Date:
1994
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12780
Notes:
Pages 30-38 in M.R. Dua and V.S. Gupta (eds.), Media and development: themes in communication and extension. Har-Anand Publications, New Delhi, India. 176 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14144
Notes:
This book is a product of the 9th Biennial Conference of the African Council for Communication Education at Accra, Ghana, October 18-21, 1994., Chapter 1 in Charles Okigbo (ed.), Media and sustainable development. African Council for Communication Education, Nairobi, Kenya. 506 pages.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
