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    Start Over Subject Term media effectiveness Subject Term retail promotion Subject Term sales methods

    1. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
    Journal Title:
    Journl of Food Distribution Research
    Journal Title Details:
    36(1) : 227

    4. More than just green

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author) and Baker, Lauri M. (author)
    Format:
    Conference paper
    Publication Date:
    2016-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08143
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 24 pages.

    5. On the estimation of advertising effects for branded products: an application to spaghetti sauces

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author)
    Format:
    Journal article
    Publication Date:
    1997-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    29(2): 291-302
    Notes:
    12 p