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    11. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    13. Assessing the effectiveness of MPP and TEA advertising and promotion efforts in the Japanese market for meats

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Comeau, Allison (author), Mittelhammer, Ron C. (author), and Wahl, Thomas I. (author)
    Format:
    Journal article
    Publication Date:
    1997-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10710
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (2): 27-35>
    Notes:
    AgEcon Search: Research in Agricultural Economics

    15. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    16. Can improved ethical labelling boost the consumption of animal welfare-friendly meat products? Experiences from the Danish market for eggs and pork

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sandoe, P (author), Heerwagen, L. (author), and Christiansen, T. (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Denmark
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30415
    Notes:
    Pages 154-158 in Katie Millar, Pru Hobson West and Brigitte Nerlich (eds.), Ethical futures: bioscience and food horizons. Wageningen Academic Publishers, Wageningen, The Netherlands. 445 pages.

    17. Change the name, perhaps?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Meat Export Federation, Denver, Colorado.
    Format:
    News release
    Publication Date:
    2010-11-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30584
    Notes:
    Via Food Systems Insider. 1 page., About efforts to expand the market for the cut known as pork butt.

    19. Checkoff vote serves as wake up call to other farm, commodity groups

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Organization for Competive Markets (author)
    Format:
    News release
    Publication Date:
    2001-01-17
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11603
    Journal Title Details:
    1 pages
    Notes:
    Organization For competitive Markets statement, www.competitivemarkets.com

    20. Chick-fil-a

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Black, Baxter (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
    Notes:
    Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.