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2. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Opat, Kelsi (author), Magness, Haley (author), Irlbeck, Erica (author), and Texas Tech University
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10154
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.
3. Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing cantransform relationships between livestock producers and other animal health stakeholders — an Australian case study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manyweathers, Jennifer (author), Maru, Yiheyis (author), Hayes, Lynne (author), Loechel, Barton (author), Kelly, Jennifer (author), Felton, Simone (author), El Hassan, Marwan (author), Kruger, Heleen (author), Woodgate, Rob (author), and Hernandez-Jover, Marta (author)
- Format:
- Journal Article
- Publication Date:
- 2022-03-28
- Published:
- Italy: Scuola Internazionale Superiore di Studi Avanzati (SISSA)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12742
- Journal Title:
- Journal of Science Communication
- Journal Title Details:
- V. 21, I. 2
- Notes:
- 18pgs, Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia’s response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders’ voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.
4. What do the neighbors think?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reisner, Ann (author) and Coppin, Dawn (author)
- Format:
- Paper
- Publication Date:
- 2004-03-17
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01910
- Notes:
- Illini Swine Odor and Waste Management (SOWM), University of Illinois Extension, Urbana-Champaign. 11 pages.