Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29121
Notes:
Via Knight Science Journalism Tracker. 1 page., Reviews a column by Nicholas Kristof in the New York Times about pigs and people as repositories for multiply-resistant staphylococcus aureus. Title: "Our pigs, our food, our health."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13537
Notes:
8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
This study assesses the communication challenges and opportunities involved in the outbreak of an unknown disease, the Porcine Epidemic Diarrhea virus (PEDv) that severely threatened the United States pork industry in 2013 and 2014. Interviews with 13 individuals directly involved in developing and distributing risk and crisis messages during the outbreak identified four generalizable implications. They featured (1) the advantage of maintaining flexibility in crisis communication planning, (2)the value of audience analysis and message adaptation, (3)the importance of understanding not only what to do, but also why the recommended actions are essential, and (4) the utility of risk/crisis communication and education both prior to and during a crisis event.
