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    Start Over Subject Term listenership Subject Term radio programs Subject Term rural broadcasting

    23. Listeners' awareness of farm radio programmes as related to their characteristics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, Baldeo (author) and Singh, Daulat (author)
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    India: National Council of Developmental Communication, Karnal, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14284
    Journal Title:
    Interaction
    Journal Title Details:
    2(1-2) : 44-54

    25. Low patronage of development radio programmes in rural Nigeria: how to get beyond the rhetoric of participation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ojebode, Ayobami (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35710
    Journal Title:
    Journal of Multicultural Discourses
    Journal Title Details:
    3(2) : 135-145

    27. Radio Chaguarurco: now you're not alone

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Girard, Bruce (author)
    Format:
    Book chapter
    Publication Date:
    2001
    Published:
    International: Copyright Bruce Girard.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36249
    Notes:
    Chapter 23 in Bruce Girard (ed.), A passion for radio: radio waves and community. (electronic edition) 185 pages.

    28. Radio active: advertising and consumer activism, 1935-1947

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.

    30. Radio and television

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beaty, Layne R. (author)
    Format:
    Book chapter
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00136
    Notes:
    AgComm Teaching, USDA Yearbook of Agriculture. (pp89-95). Washington, D.C.: GPO