- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Beaty, Layne R. (author)
- Format:
- Book chapter
- Publication Date:
- 1960
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00136
- Subject Term:
- information services, listenership, media effectiveness, radio, radio programs, roles, rural broadcasting, rural broadcasts, television, television programming, and television viewing
- Notes:
- AgComm Teaching, USDA Yearbook of Agriculture. (pp89-95). Washington, D.C.: GPO
