Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
The OCIAC Update series is maintained in the Agricultural Communications Program records > "International" section > "OCIAC" file., Summary of V.L. Cabanilla and T.R. Hargrove, "The effectiveness among farmers of a farmer's primer on growing rice in two Philippine dialects." Research Paper Series No. 127, February 1987. Manila, Philippines.
Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:
Journal article
Publication Date:
1980-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04262
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08602
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of an article in Journalism Quarterly. 25 : 339, 343.
Patton, William (author), McKim, Billy R. (author), Cummings, Scott R. (author), and Rutherford, Tracy A. (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01522
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 27 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11904
Notes:
Correspondence from author to ACDC. 2 pages., Case example of an agricultural economist who came to the editor in a renewable energy research center with the text he was going to publish as a book. He rejected the editorial suggestions offered and had 2,000 copies of the text printed. Only 48 "ever saw the light of day. The remaining 1,952 copies were destroyed" for lack of demand.
