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2. Are restaurant franchisees getting a positive return on their advertising fees?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Herrington, J. Duncan (author)
- Format:
- Journal article
- Publication Date:
- 2004
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 11(1) : 71-81
- Notes:
- 12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
3. Benefits of regional food quality labels for Czech producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sadilek, Tomas (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Czech Republic
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(2) : 195-205
- Notes:
- Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
4. Can information drive demand for safer food? impact of brand-specific recommendations and test results on product choice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wairimu Kariuki, Sarah (author) and Hoffmann, Vivian (author)
- Format:
- Journal Article
- Publication Date:
- 2021-11-17
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12455
- Journal Title:
- Journal of Agricultural Economics
- Notes:
- 14pgs, As an unobservable attribute, food safety is likely to be under-provided by markets where regulatory enforcement is weak. In such settings, stimulating consumer demand for safer food can potentially encourage market actors to invest in food safety. Through a randomized trial in Kenya, we test the impact of informing consumers about which maize flour brands are most likely to comply with the regulatory standard for aflatoxin, a carcinogenic fungal byproduct. Providing information on safer brands alone does not significantly affect consumption behavior. However, when the same information is combined with a test performed on the maize flour stocked by the household, the likelihood that a safer brand is consumed 2 months later is 76% higher than in the comparison group. Our findings suggest that providing information on the relative riskiness of substitute foods could encourage consumers to make safer choices.
5. Crisis communication strategy on social media and the public's cognitive and affective responses: a case of Foster Farms salmonella outbreak
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chung, Surin (author) and Lee, Suman (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10875
- Journal Title:
- Communication Research Reports
- Journal Title Details:
- 33(4) : 341-348
- Notes:
- This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
6. Effect of information on geographical origin, duration of transport and welfare condition on consumer's acceptance of lamb meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caroprese, Mariangela (author), Ciliberti, Maria Giovanna (author), Marino, Rosaria (author), Sevi, Agostino (author), Albenzio, Marzia (author), Napolitano, Fabio (author), and Braghieri, Ada (author)
- Format:
- Journal article
- Publication Date:
- 2020-06-16
- Published:
- UK: Nature Portfolio
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13084
- Journal Title:
- Scientific Reports
- Journal Title Details:
- V.10, N.9754
- Notes:
- 10 pages, Animal production system and welfare conditions can influence consumers’ acceptance, as meat from animals grazing in natural pasture and labelled with information about high standards of welfare is preferred. In addition, geographical origin of food is recently considered one of the main information influencing the consumers’ acceptance. Local products are collectively associated with high quality attributes by the consumers related to shorter transport and good welfare. Lamb meat is considered local and typical food; however, it is common to find in the same market both local and imported lamb meat. The present investigation aimed at understanding the importance of information about geographical origin, transport duration, and welfare condition of lambs for consumers and their actual liking. Moreover, the quality of lamb meat from local and imported animals as affected by short or long transport was assessed. Data demonstrated that both short and long transport did not affect organoleptic quality of meat; this result was corroborated by an absence of both metabolic and immune stressors in long term transport lambs except for haptoglobin, cortisol and glucose. However, the expected and actual acceptability were affected by the information with higher scores for local lamb when information on the geographical origin, transport duration, and welfare condition was provided to the consumers.
7. Exploring the effect of chief executive social media engagement on agricultural commodity prices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Benavidez, Justin R. (author), Ribera, Luis A. (author), and Thayer, Anastasia (author)
- Format:
- Paper
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11717
- Notes:
- Paper presented at the 2020 Agricultural and Applied Economics Association Annual Meeting, Kansas City, Missouri, July 26-28, 2020. 20 pages., Authors assessed the impact of tweets by U.S. President Donald Trump on agricultural commodity prices during the trade war with China. Results indicated tht days with high counts of tweets with keywords associated with the 2018-2019 trade war led to statistically significant structural breaks in the price series for hogs, corn, cotton, and soybeans.
8. Food marketing to youth: pervasive, powerful, and pernicious
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schwartz, Marlene B. (author), Kunkel, Dale (author), and DeLucia, Sarah (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11521
- Journal Title:
- Communication Research Trends
- Journal Title Details:
- 32(2) : 4-13
- Notes:
- 11 pages., Online via UI e-subscription., This article addressed concerns that "food marketing directed at children is ubiquitous and effective, and hence is a significant contributor to childhood obesity both in the U.S. and other countries. Authors provided a review of literature about this development and public issue. As well, they offered suggestions for parents, community leaders, policy makers, and the food industry.
9. Getting consumers to eat more whole-grains: the role of policy, information, and food manufacturers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mancino, Lisa (author), Kuchler, Fred (author), and Leibtag, Ephraim (author)
- Format:
- Journal article
- Publication Date:
- 2008
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11462
- Journal Title:
- Food Policy
- Journal Title Details:
- 33 : 489-496
- Notes:
- 17 pages., Online via UI electronic subscription, Case study assessing the effects of the 2005 Dietary Guidelines published jointly by the U.S. Department of Health and Human Services and U.S. Department of Agriculture. Findings suggested that release of the guidelines and related media attention increased availability and sales of whole-grain foods. Emphasized the key role of product reformulation, induced by competition among food suppliers.
10. Hen housing system information effects on U.S. egg demand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
- Journal Title:
- Food Policy
- Journal Title Details:
- 87 : 101743
- Notes:
- 9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."