12 pages., via online journal., Similar to other parts of the world, European society is becoming increasingly urban, both in a physical as in an economic and socio-cultural sense. As a result, the relationships between society and nature, including forests, are changing, and forestry as structural intervention in forest ecosystems has had to adapt itself to changing societal pressures and demands. The planning and managing of woodlands in and near urban areas has been the most directly affected by the urbanisation process. Many European countries have a long tradition of ‘town forestry’, serving as basis for current developments in urban forestry, i.e. the planning and management of all forest and tree resources in and near urban areas for the benefit of local society. Through the adaptation to the specific demands of local urban societies, a type of forestry has emerged which is structurally different from classic forestry. It focuses, for example, on the social and environmental values of urban woodlands rather than on wood production and emphasising the importance of communication — ranging from information to participation/power sharing — between stakeholders. This paper investigates ways to communicate urban forests and forestry to urban inhabitants and other stakeholders, based on results of a comparative study of main European cities. It explores the role which urban forestry has been playing in the development of forestry at large, especially with regards to better incorporating changing social values and interests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10562
Notes:
3 pages., via blog from Janzen Ag Law - online via AgriMarketing Weekly., Since big data arrived in agriculture a few years ago, I have watched companies struggle with how to address farmers' concerns with ag data privacy, security, and control. Some companies have started with a clean sheet of paper and drafted agreements that reflect what they actually do. Others have taken a short cut by cutting and pasting agreements from other industries. The result is that contracts for ag data collection, use and sharing are inconsistent and often miss the point-to communicate the company's intentions with users.
Masiclat, Steven (author), Scherer, Clifford W. (author), and Scherer: Associate Professor of Communication and Departmental Extension Leader, Department of Communication, Cornell University; Masiclat: Graduate Student, Department of Communication, Cornell University
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04536
The article reports findings of a media-use survey conducted among agricultural communicators attending a meeting of the National Association of Farm Broadcasting. A majority of respondents reported using a variety of social media for work, with smartphones being the most common device used. Among other recommendations, authors suggested that respondents should continue to use Facebook and Twitter to engage their stakeholder groups in conversations about agriculture. The survey identified stakeholder groups of the communicator respondents.
Bonnen, James T. (author / Michigan State University)
Format:
Report
Publication Date:
1986-07-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06625
Notes:
Bonnen; Paper prepared for the Agricultural Institute of Canada, Saskatoon, Canada, East Lansing, MI : Department of Agricultural Economics, Michigan State University, 1986. 30 p. (Staff paper no. 86-78)
9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00504
Notes:
AgComm Teaching, Urbana, Illinois: Extension Editorial Office, College of Agriculture, University of Illinois. 9pp. (Communications Evaluation Report 7)
Sampong, D.D. (author), Egyir, I.S. (author), and Yaw, Osei-Asare (author)
Format:
Paper
Publication Date:
2007
Published:
Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10923
Notes:
Paper presented at the African Association of Agricultural Economists second international conference, Accra, Guana, August 20-22, 2007. 4 pages., The traditional way of information dissemination has been through people; the modern way is through the electronic media – improved information and communication technologies (ICTs). For effectiveness, modern ICTs should help women to improve on their income generating capacity. Issues of level of resource capacity of women, information needed, and current sources of such information become important. This study sought to investigate the issues above with respect to rural women food producers in the Mfantsiman District of Ghana. Simple descriptive statistics and econometric models were employed in the data analysis of 91 randomly selected respondents. The results of the study showed that: In general, the women food producers were aged, subsistence food crop farmers. They depended on the natural rainfall cycle and had inadequate funds, so they use traditional inputs for production and sell surpluses in the community. The most important agricultural information needed was on inputs, specifically, low cost in-kind or cash credit. Currently, the major information sources are relatives and other farmers in the locality, agricultural extension agents, the radio and television. This suggests that the women food producers have low resource capacity and this could limit the adoption of modern ICTs as a source of and media for information dissemination. Yet, the regression results show that the few (6) mobile phone users have a higher income generating capacity. In order to improve on capacity to use modern ICTs for increased access to other resources, women farmers’ should organize themselves into formidable groups so local institutions can assist easily.
12 pages, The use of information and communication technology (ICT) has become progressively widespread in various sectors including agriculture. This study investigated the barriers to the diffusion of ICT in agricultural extension. Further, the study examined the effect of barriers toward ICT acceptance in agricultural extension. A paper and pencil survey by mail was conducted to collect data from 355 respondents in the Greater Surakarta Region, Indonesia. The study discovered that individual barriers, cultural barriers, government policy barriers, support and technological barriers significantly influenced the acceptance of ICT. In line with the Technology Acceptance Model (TAM), these variables influenced perceived ease of use, perceived usefulness and perceived intention to use of ICT. The findings suggested the methods that could be adopted by governments and non-government bodies to overcome the barriers in ICT implementation.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08950
Notes:
Page 7 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported by Wisconsin Agriculture College Extension, Madison. 1941. 4 pages.
