Ferreira, Pedro (author), Gupta, Nakull (author), O'Neill, Jacki (author), and Cutrell, Edward (author)
Format:
Conference paper
Publication Date:
2015-03
Published:
ACM New York, NY, USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10907
Notes:
12 pages., CSCW '15 Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing, via online database, ACM Digital Library., With the wide penetration of mobile internet, social networking (SN) systems are becoming increasingly popular in the developing world. However, most SN sites are text heavy, and are therefore unusable by low-literate populations. Here we ask what would an SN application for low-literate users look like and how would it be used? We designed and deployed KrishiPustak, an audio-visual SN mobile application for low-literate farming populations in rural India. Over a four month deployment, 306 farmers registered through the phones of eight agricultural mediators making 514 posts and 180 replies. We conducted interviews with farmers and mediators and analyzed the content to understand system usage and to drive iterative design. The context of mediated use and agricultural framing had a powerful impact on system understanding (what it was for) and usage. Overall, KrishiPustak was useful and usable, but none-the-less we identify a number of design recommendations for similar SN systems.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36950
Notes:
Posted at http://leisaindia.org/wp-content/uploads/2010/10/PLDP-FINAL-PDF-medium.pdf, Pages 13-16 in Strengthening people-led development: a joint effort of local communities, NGOs and donors to redefine participation. MISEREOR e.V. 56 pages.
Scherer, Clifford (author), Yarbrough, Paul (author), and Cornell University, Department of Communication; Cornell University, Department of Communication
Format:
Conference paper
Publication Date:
1990-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04785
Notes:
James F. Evans Collection, Mimeographed, 1990. 24 p. Paper presented at the Agricultural Communicators in Education Conference; 1990 July 14-18; St Paul, MN
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10137
Notes:
search from AgEcon., Faculty Paper 98-03. 25 p., Agribusinesses in the cattle-beef sector use information from both external sources and proprietary sources in the
management decision making process. This research reports the results of personal interviews with employees at all levels of the beef market channel, covering the information resources that they value and the priority their firms place on information. Respondents used data on prices and cattle inventories collected by the public sector, data on retail grocery sales made available through private firms, and data and analysis from trade associations. Companies involved in meat packing and retail distribution use information technologies to automate delivery and billing for products and they are investing in improved systems. A barrier to a more efficient supply chain in beef is the incomplete implementation of retail scanner systems for fresh meat.
