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    Start Over Subject Term information behavior Subject Term information flow Subject Term information specialists

    1. Tomorrow's informated agriculture : where do extension specialists and agricultural economists fit in?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sonka, Steve (author / Professor of Agricultural Management, University of Illinois)
    Format:
    Conference paper
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08057
    Notes:
    James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 251-256.

    2. Who controls your message?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vacin, Gary L. (author / Professor of Agriculture Leadership, Education and Communications, University of Nebraska-Lincoln)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07628
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    77 (2) : 24-30
    Notes:
    James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)