Hamilton, Lawrence C. (author) and University of New Hampshire
Format:
Article
Publication Date:
2015-09-01
Published:
United States: Carsey School of Public Policy, University of New Hampshire
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11245
Notes:
10 pages, via website, Conservative distrust of scientists regarding climate change and evolution has been widely expressed in public pronouncements and surveys, contributing to impressions that conservatives are less likely to trust scientists in general. But what about other topics, where some liberals have expressed misgivings too? Nuclear power safety, vaccinations, and genetically modified organisms (GMOs) are three widely mentioned examples. For this report, five similarly worded survey questions were designed to test the hypothesis that, depending on the issue, liberals are just as likely to reject science as conservatives. The five questions were included along with many unrelated items in telephone surveys of over 1,000 New Hampshire residents.
Author Larry Hamilton reports that, as expected, liberals were most likely and conservatives least likely to say that they trust scientists for information about climate change or evolution. Contrary to the topic-bias hypothesis, however, liberals also were most likely and conservatives least likely to trust scientists for information about vaccines, nuclear power safety, and GMOs.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
29 pages, via online journal, Using an online between-subject experiment, this study tested the effects of message framing (gain vs. loss), reference point (self vs. other), and modality (text vs. infographics) in the scenario of recycling promotion. The findings identified that modality determines under what circumstances message strategies make a difference in risk perception and optimistic bias. In particular, only when paired with infographics and other-referencing point are loss-framed messages more effective than gain-framed messages in increasing risk perception and reducing the self-other gap in perceived benefits. Moreover, risk perception variables and the self-other risk perceptual gap were significant predictors of promoted behavioral intentions.
2 pages., Online via Directory of Open Access Journals (DOAJ), Author suggests that universities and research centres "persist with 19th century methods of data gathering, scholarly analysis, and journal articles. Today's world needs science in real-time, whether to detect drought, confront Ebola, or assist refugees. Research needs to work faster and embrace 21st century practices including data science, open access, and infographics."
15 pages, via online journal, Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in the U.S. influenced consumers’ trust in science, personal attitudes toward GM, and perceived attitudes of others toward GM science. The animated group had the highest mean trust in science and the control group had the most positive attitude toward GM and the most positive perceived attitudes of others toward GM. The only significant difference was the control group had a more positive perceived attitude than the animated group. The infographics’ lack of impact on respondents’ trust or attitude toward GM science contradicted previous research about respondents’ increased attitude and elaboration of agricultural issues. Food concerns are of continual importance for consumers, and researchers need to help food and fiber scientists and communicators share relevant and research-based information with the public through diverse channels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09045
Notes:
Pages 244-247 in Tema Milstein, Mairi Pileggi, and Eric Morgan (editors), Environmental communication pedagogy and practice. Routledge: Abingdon, Oxon, England. 277 pages.
