Evans, cited reference, In a study to compare key-communicators with non-communicators, with regard to their role as change agents, the date of inter-personal interactions at different stages of adoption of three improved varieties of seeds, obtained from 94 families constituting an entire medium sized multicaste village were analyzed (sic). Key communicators were defined as those who had performed more than average acts of communication at different stages of adoption of three improved seeds. Non-communicators were those who had not performed any act of adoption. Twenty three key-communicators were identified. The most important way in which the former differed from the latter was in the frequency of their contact with extension agency (sic) working in the area. (original)
Dasgupta, Satadal (author / Department of Agriculture, Government of West Bengal, Calcutta, India) and Department of Agriculture, Government of West Bengal, Calcutta, India
Format:
Journal article
Publication Date:
1965-03
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05031
Evans, cited reference, Sources of information vary with the farmers' socioeconomic status and type of practice for which information is sought. When the farmers are divided into three groups-innovators, early adopters, and late adopters-according to immediacy of response to an innovation-the innovators are found to utilize institutionalized sources, while late adopters rely more upon noninstitutionalized sources. The position of early adopters is intermediate. This relationship was tested by interviewing 246 farm families of Baraset region in West Bengal, India about their sources of information for nine improved agricultural practices. (original)
Deb, P.C. (author / Assistant Professor of Rural Sociology, Punjab Agricultural University, Ludhiana, India) and Assistant Professor of Rural Sociology, Punjab Agricultural University, Ludhiana, India
Format:
Journal article
Publication Date:
1968
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05021
