Read, Hadley (author / University of Illinois) and University of Illinois
Format:
Report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01400
Notes:
Evans; AgComm teaching. Claude W. Gifford Collection., 3 copies; Urbana, IL : Office of Agricultural Communications, University of Illinois, 1974. 54 p.
58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
Notes that radio played an important role in public education in two science-related areas - agriculture and public health. "These are (not uncoincidentally) areas in which government agencies and communities of experts took an early, active interest." Cites weather reports as early as 1921 (University of Wisconsin station) and regular farm market reports in 1922.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12894
Notes:
Papers presented at the 12th Annual Convention and Conference of the Society for Information Science, Hyderabad, India, January 28-30, 1993., Chapter 16 in P.C. Bose and H.C. Jain (eds.), Information management for rural development. Shipra Publications, Delhi, India. 159 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08803
Notes:
Pages 41-57 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
