Anliker, J.A. (author / University of Connecticut), Winne, M. (author / University of Connecticut), and Drake, L.T. (author / University of Connecticut)
Format:
Journal article
Publication Date:
1992-07
Published:
USA: Society for Nutrition Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09188
Online from publication. 9 pages., Advice from a fresh produce marketer with more than 30 years of experience in a supermarket chain. "The environment you want is one of being a merchant. ... It is somewhat of a lost art in today's fast paced world of data, low price and lack of labor."
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Online from periodical. 7 pages., Senior merchandiser of a produce wholesaler reports recent examples of successful events and displays in retail marketing of mushrooms and apples. "So, produce world, what will your customers see next when the curtain rises in your department? Create theater, create opportunity, and create sales!"
