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    Start Over Subject Term food safety Subject Term market analysis Subject Term marketing techniques

    1. Agricultural marketing and consumer behavior in a changing world

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grunert, Klaus (author), van Tilburg, Aud (author), Wedel, Michel (author), and Wierenga, Berend (author)
    Format:
    Book
    Publication Date:
    1997
    Published:
    International: Kluwer Academic Publishers, Boston, Massachusetts.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20435
    Notes:
    314 pages

    2. Controversies in managing competencies: the case of development and launching new functional food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Puspa, Jofi (author), Voigt, Tim (author), and Kuhl, Rainer (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29846
    Notes:
    Pages 155-169 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    3. Selling ice to eskimos: the how-to's of strategic marketing plans

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steele, Suzanne (author), Kahan, Jessica (author), and McGlone, Keira (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25928
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 28 pages.