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2. A comparative content analysis of news stories and press releases during the 2015 Blue Bell ice cream recall
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Calley, Brandyl Brooks (author), Meyers, Courtney (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10814
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 22 pages., via online journal., In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from Blue Bell and 68 articles from newspapers. The four crisis response strategies, or postures, used as frames were deny, diminish, rebuild, and bolster. This study also examined sources identified in the articles and the topic areas they discussed. The results indicated Blue Bell’s communication efforts were properly and effectively disseminated through the news media to the public. Blue Bell used accommodative crisis communication postures to restore its reputation. Blue Bell was also commonly found as a source in the news stories, which benefitted the company when communicating about the recall to the public. This study provided an examination of crisis communication strategies and reputation management for organizations related to one specific food recall, which should encourage additional studies of these strategies in food and agricultural industries.
3. Commercial canning - what does the future hold?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Carlos (author)
- Format:
- Journal article
- Publication Date:
- 1962-04
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09352
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 26(2) : 44-47
4. Customer experience with organic food: global view
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilař, Ladislav (author), Stanislavská, Lucie Kvasničková (author), Rojík, Stanislav (author), Kvasnička, Roman (author), Poláková, Jana (author), and Gresham, George (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- United Arab Emirates University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10681
- Journal Title:
- Emirates Journal of Food and Agriculture
- Journal Title Details:
- 30(11): 918-926
- Notes:
- 9 pages., via online journal., In recent years, organic food production has been rising dramatically both in the EU and the USA. Previous research on consumer perception of organic food has mainly employed questionnaire survey methods. However, in the current age of the social network phenomenon,social media could prove to be a rich source of data. Increasingly, consumers are using social networks to share personal attitudes and experiences. This shared content could inform us about consumer opinions. Social network analysis and related sentiment analysis could allow identification of consumers’ experience and feelings about organic food. We investigated the perception of organic food using 1,325,435 Instagram interactions by 313,883 users worldwide. The data were recorded between July 4, 2016, and April 19, 2017. We identified three major hashtag areas (healthy, vegan, and clean food). The sentiment analysis revealed three dominant areas related to the #organicfood hashtag (feelings, taste, and appearance). Cluster analysis extracted four areas, as follows: Healthy living, Vegetarian, vegan, and raw diets, Clean eating, and Active healthy living. The mentioned communities are significant and useful at identification of customers values for farmers organic food product management and marketing communication in terms of product positioning.
5. Food Distributor
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Magazine
- Publication Date:
- November/December 2002
- Published:
- USA: Food Distributors International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Cp-F V1.14; Folder: V1.14.F.101 Document Number: D03372
- Journal Title:
- 1
- Journal Title Details:
- 1
- Notes:
- 40 pgs, Volume One Number One Collection; James F. Evans Collection
6. International honey laundering and consumer willingness to pay a premium for local honey: an experimental study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ritten, Chian Jones (author), Thunstrom, Linda (author), Ehmke, Mariah (author), Beiermann, Jenny (author), and McLeod, Donald (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10819
- Journal Title:
- Australian Journal of Agricultural and Resource Economics
- Journal Title Details:
- 59:1–16
- Notes:
- 16 pages., via online journal., Fraudulent activities in the international honey market affect 10% of food, and cost the global food market $50 billion per annum. Although many developed countries have created regulations to combat food fraud, illegally imported honey, especially originating from China, still enters through transshipments and relabelling to mask its true origin. This honey laundering poses a health risk to consumers, as Chinese honey potentially contains illegal and unsafe antibiotics and high levels of herbicides and pesticides. We analyse whether information about the negative health impacts of laundered honey increases the proportion of consumers willing to pay a premium for local fraud‐free honey. Using a laboratory experiment, we find when consumers are given honey laundering information, their willingness to pay a premium for local fraud‐free honey increases by as much as 27 percentage points. Our findings suggest that by conveying honey laundering information and guaranteeing their honey is fraud‐free, producers can potentially increase revenues and reduce the prevalence of food fraud. Our results further show that consumers' preference for various honey characteristics and age also influence the probability of paying a premium for local honey.
7. Kellogg's hopes its new plant-based meat will sizzle louder than the competition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiebert, Paul (author)
- Format:
- Online article
- Publication Date:
- 2020-03-16
- Published:
- United States: AdWeek
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11491
- Notes:
- 4 pages., via website
8. Mass Merchandising and the agricultural producer
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Collins, Norman R. (author), Jamison, John A. (author), and University of California, Berkeley. Agricultural Marketing Service U.S. Department of Agriculture.
- Format:
- Journal article
- Publication Date:
- 1958-04
- Published:
- USA: American Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08234
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 22 (4): 357-366
9. Mediating influences of attitude on internal and external factors influencing consumers’ intention to purchase organic foods in China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chu, Kuo Ming (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10680
- Journal Title:
- Sustainability
- Journal Title Details:
- 10(12)
- Notes:
- 15 pages., Article #: 4690, via online journal., As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers’ attitudes toward organic foods and evaluates purchase intention’s impact as a mediator in the relationship between external and internal factors on purchase intention. This empirical study is based on an online questionnaire using a sample of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical approach for data analysis, and six hypotheses were examined. The results show that a more positive attitude on the part of consumers toward organic foods will further reinforce their purchasing intentions, whereas, there was no significant impact of marketing price and communication on consumers’ attitudes toward organic foods. Furthermore, the results show that intention was a full or a whole mediator among the three exogenous constructs of environment awareness, health consciousness, and subjective norms. Based on the findings, marketing communication strategies should concentrate on offering more value to consumers regarding the features of nutritional value. Long-term environment friendliness, health benefits, and social status symbols should be assumed to enhance consumers’ purchase intention in the organic foods industry.
10. National Pork Board Uncovers What Diners Crave and Why
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- National Pork Board
- Format:
- Online article
- Publication Date:
- 2019-05-16
- Published:
- United States: Farm Journal's Pork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11051
- Notes:
- 2 pages, via website