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    Start Over Subject Term food industry Subject Term joint goal seeking Subject Term stakeholders

    1. Corporate communication actions in response to crises: empirical evidence in food fraud in Brazil

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Florencio de Almeida, Luciana (author), Valeria Rocha, Thelma (author), and Ribeiro da Fonseca, Marcio (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Brazil
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11088
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 458-472
    Notes:
    Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."

    2. Corporate communication or McCommunication? Considering a McDonaldization of corporate communication hypothesis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Verhoeven, Piet (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11583
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21(2) : 267-277
    Notes:
    12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."