22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.
Available online at www.centmapress.org, Authors address the production of proteins from insects as the next big challenge for Western countries. Results from a sampling of millennials suggested that acceptance is "far to be obtained, although the most powerful driver to insect consumption can be the invisibility of the insect shape."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11923
Notes:
Report printed, excluding full-page advertisements., Online from publisher. 84 pages., Summary report of responses obtained from an online survey (September 20-October 29, 2019) among 1,000 targeted respondents who are members of a nationwide panel. Respondents mirrored the U.S. population where possible in terms of gender, age, ethnicity and household income. Results included households that bought at least one of the more than 50 listed fresh fruits and vegetables in the past 12 months. "More than two-thirds of consumers said they were buying more fresh produce now than two decades ago."
10 pages., Online via UI electronic subscription., Results of 251 consumer surveys in four UK supermarkets revealed that only 5.6% nominated country of origin as one of the reasons for choosing a fresh food item they had just purchased. However, stated preference surveys in the street found that 21.5% indicated that "food miles" or "the long distance it travels" would stop them buying New Zealand products. "What people say may differ substantially from what they actually do in regard to 'food miles'."
Lando, Amy (author / U.S. Food and Drug Administration), Verrill, Linda (author / U.S. Food and Drug Administration), and Wu,Fanfan (author / U.S. Food and Drug Administration)
Format:
Research summary
Publication Date:
2021-03
Published:
USA: U.S. Food and Drug Administration
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12132
Notes:
Online from publisher., National probability consumer survey designed to assess consumers' awareness, knowledge, understanding, and self-reported behaviors relating to a variety of food safety and nutrition-related topics. 76 pages. This printed research summary includes only the table of contents, executive summary, key findings regarding food safety and nutrition, and methodology used.
15 pages, Trust is often an assumed outcome of participation in Alternative Food Networks (AFNs) as they directly connect producers with consumers. It is based on this potential for trust “between producers and consumers” that AFNs have emerged as a significant field of food studies analysis as it also suggests a capacity for AFNs to foster associated embedded qualities, like ‘morality’, ‘social justice’, ‘ecology’ and ‘equity’. These positive benefits of AFNs, however, cannot be taken for granted as trust is not necessarily an outcome of AFN participation. Using Chinese case studies of AFNs, which are characterised by a distinct form of trust pressure—consumers who are particularly cynical about small scale farmers, food safety and the organic credentials of producers—this paper highlights how the dynamics of trust are in constant flux between producers and consumers. I suggest that it is the careful construction of the aesthetic and multi-sensory qualities of food, which is often celebrated via social media, that human centred relations in Chinese AFNs are mediated. This leads to two key conclusions: first, that the key variable for establishing trust is satisfying the consumer’s desire for safe (i.e. "fresh") food; and second, the materiality of the food and the perception of foods materiality (especially through social media), must both be actively constructed by the farmer to fit the consumer’s ideal of freshness.
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
