USA: Food Marketing Institute, Arlington, Virginia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11746
Notes:
3 pages, Via Food Marketing Institute website. 3 pages., Summary of findings of focus group interviews and a larger survey, "The grocery shopping habits of Gen Z and Millennials." "It turns out younger generations prefer to shop for groceries in the store versus shopping online for them."
Available online at www.centmapress.org, Authors address the production of proteins from insects as the next big challenge for Western countries. Results from a sampling of millennials suggested that acceptance is "far to be obtained, although the most powerful driver to insect consumption can be the invisibility of the insect shape."
