25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
International: Cambridge University Press, Cambridge, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09728
Notes:
188 pages, Explores options for scientists to consider in making their own judgments about how they would like to position themselves in relation to policy and politics.
