Pages 87-88 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science in rural sociology, Pennsylvania State University, University Park. 1962. 61 pages.
11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.
Via UIUC online collection., "Existing empirical studies mostly focus on the construction technology or the agricultural technique of Vertical Farming. So far, no research addressed the factors contributing to the acceptance or rejection of Vertical Farming. ... A comprehensive literature reviewed on public acceptance of Vertical Farming in relation to the food security." ... "Public perception will be a key factor predicting the success of a project."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26052
Notes:
Pages 151-168 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.
