Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1; Folder: CDIE File Document Number: D01340
Notes:
Kerry J. Byrnes Collection, CDIE Working Paper No. 112 Case Studies of A.I.D. Farming Systems Research & Extension (FSR/E) Projects. Case Studey No. 3, 20 pages.
19pgs, New communication methods and technology continue to emerge and evolve – as do societal trends – making it paramount that Extension professionals stay abreast with the preferred communication channels of potential clientele. By being aware of clients’ preferred communication channels, Extension professionals can increase the number of participants who benefit from their work while also improving the quality of the message being delivered. The present study examined the preferred communication channels of potential Extension clientele specifically when gathering information regarding their community. Specifically, a non-probability opt-in sampling procedure was employed whereby respondent (N = 3,347) communication channel preferences were analyzed from an audience segmentation and uses and gratifications perspective. Overall, the results indicated the most effective channels through which to reach potential Extension clientele under 50 years of age is through the internet and social media, while word of mouth and newspaper are preferred channels for those 50 and over. However, the results of the study indicate there are a variety of potential communication channels with varying degrees of preference among different audiences. Using study results as a starting point to inform communication channel strategy may help to Extension professionals ensure the correct message is provided to the correct audience via the correct channel.
Purpose: The impact of agricultural knowledge transfer (KT) is related to the access to and the quality of services available. Within this context, the allocation of resources in terms of KT offices and the number of advisers are important considerations for understanding KT impact. This quantitative study evaluates the impact of KT resources on farm profitability for clients in Ireland during the recessionary period 2008–2014.
Design/Methodology: Teagasc, the public KT service provider in Ireland, experienced significant office closures (43%) and a reduction in advisers (38%) during the economic crisis, yet client numbers declined only slightly (4.5%). Administrative data are merged with a panel data set on farm-level performance to evaluate the impact through Random Effects estimation.
Findings: The results show that clients gained a 12.3% benefit to their margin per hectare over the period. However, there was a negative effect of 0.2% for each additional client assigned to the adviser which averaged at 9.6%.
Practical Implications: The quantitative findings provide a measure of impact that represents the value for money for the KT service. The key implication is that the client ratio for advisers should be considered when allocating resources and lower ratios would positively impact client margins.
Theoretical Implications: This article outlines the value of quantitative studies to estimate impact in a clear translatable manner which can aid the policy discussion around resource deployment.
Originality/Value: This study evaluates the impact of KT during a recessionary period when resources were constrained, and uses client ratios to examine the spatial effects.
18 pages, The donation of unharvested or unsold crops to rescue organizations has been promoted as a strategy to improve healthy food access for food insecure households while reducing production-level food loss and waste (FLW). In this study, we aimed to assess the motivations, barriers, and facilitators for crop donation as a FLW reduction strategy among Maryland farmers. We interviewed 18 Maryland-based food producers (nine frequent crop donors and nine infrequent, by self-report) in 2016 – 2017, soliciting their perspectives on crop donation motivators, process feasibility, and interventions aimed at increasing crop donation. The interviews were thematically coded. All respondents were aware of crop donation as an option, and most expressed interest in reducing FLW by diverting crop surpluses for human consumption. While financial barriers represented one aspect influencing donation decisions, respondents also cited convenience, process knowledge, and liability as key considerations. In contrast to frequent donors, many of whom considered donation a moral imperative, some infrequent donors questioned the expectation that they would donate crops without compensation. Both frequent and infrequent donors were aware of pro-donation tax incentives, and infrequent donors reported being unlikely to use them. This research demonstrates that crop donation motivations, barriers, and facilitators can be diverse. Given the existence of crop surpluses and their potential benefits as emergency food, our results suggest that multiple interventions and policies may contribute to incentivizing and facilitating crop donation (or enabling the purchase of surplus crops) rather than one-size-fits-all approaches. Our findings also highlight a need to prioritize crop recovery methods that enhance growers’ financial stability.
Parents shape children's social choices through their social and economic actions. Parental social participation connects children to a civic culture and encourages involvement in civic groups. Parents' ties to farming in farm-dependent communities furuther enhance children's civic orientations by providing added opportunities and incentives for social participation. Data from Iowa Youth and Families Project confirm these hypotheses, showing that the children of farmers and of rural leaders are more likely to participate in civic groups. These results establish parental social involvement as a source of social capital and demonstrate the importance of farm incluences for understanding the social involvement of youth in rural society.
