Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10735
Notes:
Claude W. Gifford Collection. PACER Project., Address by the U.S. Secretary of Agriculture at the first annual meeting of PACER, Inc., Blackstone Hotel, Chicago, Illinois, November 28, 1973. 11 pages., Summarizes findings of a national survey conducted by Response Analysis, Inc., for Professional Agricultural Communications Editorial Research, Inc. (PACER).
A study of the rise in popularity of radio in rural America in the 1920s and the portrayal of farmers in the press during this time. In the effort to promote the general value of radio, the press focused on how it was adopted by farmers. The media exaggerated the shortcomings of farm life, supporting the increasingly urban and modern way of life, and isolating and marginalizing rural dwellers.
Neu, Frank R. (author / Director, American Dairy Association, Chicago) and Director, American Dairy Association, Chicago
Format:
Speech
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 33 Document Number: B03547
Notes:
Mimeographed, 1966. 12 p. Comments by the author at the Farm Press, Radio, and TV Conference; 1966 February 25; University of Missouri, Columbia, MO, A classic, research-based analysis of public perceptions of, and relationships with, agriculture.
Author expresses concern about a trend toward agricultural names for housing developments in urban areas. Examples: Green Pastures, Scott Farms, Shepherd's Landing, Walker Meadows. "As a member of the farming minority, I'm offended."
Delmar Hatesohl Collection, Describes messages conveyed and responses from consumers during visits with civic organizations and supermarket shoppers in three Missouri communities.
