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    Start Over Subject Term farmers Subject Term listenership Subject Term rural people

    13. Race and rural identity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bertrand, Michael T. (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35876
    Notes:
    Pages 130-152 in Chad Berry (ed.), The hayloft gang: the story of the National Barn Dance. University of Illinois Press, Urbana. 215 pages.

    15. Radio active: advertising and consumer activism, 1935-1947

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.

    19. Radio spreads the word

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Watson, Kathy (author)
    Format:
    Journal article
    Publication Date:
    2006-02
    Published:
    Nigeria: Department for International Development, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29376
    Journal Title:
    Developments
    Notes:
    Features effectiveness of a weekly radio drama, "Story Story."