The International Association of Agricultural Information Specialists (IAALD)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10897
Notes:
8 pages., IAALD XIIIth World Congress., via IAALD website., Governments have been largely responsible for research and the provision of extension services in Nigeria. The emphasis has been on the transfer of technology, paying little attention to farmer development and communication needs. Recently, the high output of agricultural research has led to a large pool of new agricultural technologies, which are yet to be disseminated to farmers, particularly those in the core rural areas. Therefore this study examined development and information need of the resource poor and the strategy adopted to meet these needs, using „town crier‟ as a case study. The study identified 2 states in south west, Nigeria, based on literature/past studies, where this concept has been adopted. A focused group discussion technique and interview schedule was adopted for data collection. The study identified 141 „town criers‟ across the study areas through the help of key informants. Results shown all Town Criers are male, average age of 55.54 years and all have postsecondary education. Town Crier primarily source of information is from the traditional-head. Main information disseminated by the Town Crier bothers on security of the town and community development and projects. The study concluded that this channel rarely meets the information need of the people, as the study revealed that only 20% of such information meets these needs. Past studies have documented that information/communication channels in Nigeria such as extension institution has collapse, there is no effective communication channels in the country again. The small number of extension officers that exists, only congregate at the urban towns, leaving behind those at the rural areas. Thus, the use of town criers in this regards can be used effectively to fill this gap and can also be trained on basic extension work.
Robertson, Michael J. (author), Preston, Nigel P. (author), and Bonnett, Graham D. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08788
Notes:
Pages 155-172 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
15 pages, via online journal, Purpose: The effectiveness of new extension approaches hinges on farmers’ willingness to adopt innovative ways to interact with extension. Therefore, this study explored farmers’ willingness to use mobile text messaging for two-way interactions with Ministry Extension officers.
Design/Methodology/Approach: Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), this study followed a correlational design and survey data were conveniently collected from 200 farmers of Trinidad.
Findings: Findings showed most farmers of the sample knew how to send and receive text messages, and many owned Internet-enabled smartphones. In addition, most farmers were willing to communicate with extension officers through text messages.
Practical Implications: Ministry Extension should revisit and revise their policies of communicating with farmers. Administrators should encourage extension officers to use SMS to respond to farmers’ requests and information needs.
Theoretical Implications: While the UTAUT provided an appropriate framework for understanding farmers’ use of text messaging, researchers should tailor the moderator variables to the country’s context.
Originality/Value: This study is the first to look at farmers’ willingness to use two-way information communication technologies in Trinidad. Results showed there is potential for Ministry Extension to use text messaging to communicate with farmers.
Bu Zhong (author), Fan Yang (author), Yen-Lin Chen (author), and College of Communication, Pennsylvania State University
Department of Agricultural Economics, Sociology, and Education, College of Agricultural Sciences, Pennsylvania State University
Format:
Journal article
Publication Date:
2015
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10462
10 pages., Via online journal., Agricultural extension systems often fail due to inadequate knowledge of farmers’ information needs and sharing strategies. This study aims to meet an urgent need of studying information needs and sharing strategies among vegetable farmers and vendors in Chengdu, China, whose results might be used in building a center of agricultural information disseminating vegetable production and marketing information. The findings disclose interesting differences between the farmers and vendors regarding their willingness to join such a center, information needs, sharing strategies and preferred information sources. Ample evidences justify the construction of the proposed center of agricultural information, which should not only empower the vegetable farmers and vendors but also enhance the efficiency of the existing vegetable supply chain and food security. Cross-discipline research involving both agriculture and communication scholars, like this, should shed more insights on working out strategies to cope with agricultural challenges.
15 pages., Via online journal., Plant pests cause crop losses of 30–40%, contributing significantly to global food insecurity. The Plantwise program works alongside national agricultural extension services, who advise smallholder farmers on plant health issues and collect data on problems they face. In a 1-year pilot, Plantwise tested the use of information and communication technologies (ICT)—tablets and short message service (SMS)—with 60 Kenyan extension workers. They were able to assist more farmers with better advice, had significantly improved access to plant health information, valued being able to ask their peers for advice, and dramatically improved the quality and speed of the data they collected.
