Ashby, Bruce (author / Advertising Manager, General Foods Corporation) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1931-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36822
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 50. 6 pages., Delivered at the departmental session, Agricultural Publishers Association, New York City, New York, June 16, 1931.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22518
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Bulletin 26, pp. 2-3., Cites a letter from the chairman of the Agricultural Press Committee of the American Association of Advertising Agencies noting that advertising agencies "do not hold themselves alert to the agricultural paper idea." Too much focus on markets in cities, too little on those in county seat towns in agricultural districts. Cites the low cost of farm paper advertising and urges advertising agencies to open-mindedly work with farm publishers to develop business.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Report
Publication Date:
1926-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28860
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pages., Report of a speech before the Advertising Agencies Council of Cincinnati, Ohio.
Campbell, Glenn H. (author / President, Campbell-Sanford Advertising Company, Cleveland, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1936-10-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36854
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the APA annual meeting, Chicago, Illinois, October 14, 1936. 8 pages.
