Campbell, William G. (author / General Manager, Indiana Farmers Guide) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-06-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24864
Notes:
Special Bulletin No. 33, 5 pages., Published address before a Chicago business organization. Emphasizes the development and potentials of rural interests and the role of farm papers in reaching the entire farm market.
Harrison, Susan (author / Executive Vice President, Davis Harrison Advertising, Chicago) and Executive Vice President, Davis Harrison Advertising, Chicago
Format:
Journal article
Publication Date:
1989-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04012
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22493
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Serial No. 8/3/80, Box 4, University of Illinois Archives., Special bulletin to APA members. 2 pages., Includes a letter to the president of the American Farm Bureau Federation expressing concern about reported occasions in which state farm bureau papers are competing for national advertising with commercial farm papers. Another concern involved inflation of circulation figures cited by state farm bureau papers.
Media History Monographs, an online resource. 15 pages., Describes relationships between cattle town newspapers, cowboys and the cattle industry during the peak years of the era of long cattle drives.
Reprinted from The Advertising Agent. Argues that marketers of consumer and other goods should consider advertising to farmers because of their strong buying power.
