Moss, G.R. (author / Management Services Division, Media Services, Ministry of Agriculture and Fisheries, Wellington, New Zealand) and Management Services Division, Media Services, Ministry of Agriculture and Fisheries, Wellington, New Zealand
Format:
Guide
Publication Date:
1980
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01085
Notes:
AgComm Teaching, Wellington, New Zealand : Media Services, Ministry of Agriculture and Fisheries, 1980. 3 p. (AgLink, Administration & Extension, AE 27)
Moss, G.R. (author / Management Services Division, Media Services, Ministry of Agriculture and Fisheries, Wellington, New Zealand) and Management Services Division, Media Services, Ministry of Agriculture and Fisheries, Wellington, New Zealand
Format:
Guide
Publication Date:
1980
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01086
Notes:
AgComm Teaching, Wellington, New Zealand : Media Services, Ministry of Agriculture and Fisheries, 1980. 23 p. (AgLink, Administration & Extension, AE 26)
19 pages, The COVID-19 pandemic has drastically affected people's lives around the world, including agricultural extension workers. To date, few studies have been conducted to understand the adaptation of extension services in Latin American countries during the pandemic. This mixed-methods study explored Latin-American extension professionals’ preparation to implement knowledge-sharing activities and sought to understand extension professionals' responsiveness to COVID-19. The results revealed significant differences in extension responsiveness, between field extension workers and in-office extension workers. Delving into this difference revealed that field extension professionals perceived lower responsiveness because they were not able to continue their pre-pandemic, face-to-face activities in the field with farmers; on the other hand, office extension workers were able to complete and respond to their annual program objectives by increasing institutional partnerships by virtual means. Resilience was found in the two phases of this study. Extension professionals were viewed by farmers as a reliable resource for addressing COVID-19 challenges. Extension professionals began using new communications technologies to train farmers, even though they were not trained in these technologies themselves. It will be important to begin formally incorporating the use of new technology, and alternative communication strategies with communities during crises, as part of preparation for field technicians.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00407
Notes:
AgComm Teaching. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Paper presented at the ACE/GPA public affairs workshop, National 4-H Center, Washington, D.C. area, May 22, 1980. 11 pp.
16 pages, via online journal article, Purpose: In this paper, the knowledge dynamics of the farmer–rural extensionist’ interface were explored from extensionists’ perspective with the aim of understanding the matchmaking processes between supply and demand of extension services at the micro-level. Design/methodology/approach: Forty semi-structured interviews were conducted with extensionists whom work in the North-Eastern, Argentine provinces. Findings: Two different, general types of knowledge dynamics were identified: one moderately diffusionist, based on a hierarchical relationship and the prioritisation of experts’ knowledge, and the other constructivist, based on horizontal processes of co-construction. Interestingly, some extensionists support beliefs pertaining to both approaches. They also highlight the importance of unceremonious trainings, interpersonal trust and making recommendations that take into account farmers’ rationale. Practical implications: Results show the persistence of diffusionist rural extension and that extensionists have different, even contradictory, extension approaches, which renders inappropriate any attempt to generalise their perspectives. Theoretical implications: This study suggests that farmers’ demand is the result of a constructive, interactive process, and thus is not prior to the interaction between the demand side (farmers) and the supply side (extensionists). Consequently, the knowledge and power dynamics that take place within the farmer–extensionist interface should be considered the nucleus of demand construction and the matchmaking process. Originality/value: This paper addresses the dynamic matchmaking process between supply and demand of extension services at the micro-level, suggesting it is a constructive process and showing the core role played by power dynamics.
