Dieleman, Linda S. (author), Schafer, William (author), and Schafer: Extension Food Technologist and Assistant Professor, Department of Food Science and Nutrition, University of Minnesota; Dieleman: Extension Project Leader, Food Production, Nutrition and Health, University of Minnesota
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06398
Ritter, Ellen M. (author), Welch, Diane T. (author), and Ritter: Communications Specialist, Texas Agricultural Extension Service, Texas A & M University; Welch: Family Life Specialist, Texas Agricultural Extension Service, Texas A & M University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03359
Kubin, Laurel (author), Meis, Joan (author), Townsend, Marilyn S. (author), Wright, Joan (author), and Nutrition Education Specialist, Cooperative Extension, University of California, Berkeley, CA; Educational Research Specialist, Applied Behavioral Sciences, University of California, Davis, CA; Cooperative Home Economists, Colusa, Glenn, El Dorado, and Amador counties, CA; Cooperative Home Economists, Colusa, Glenn, El Dorado, and Amador counties, CA
Format:
Journal article
Publication Date:
1992
Published:
USA: Alexandria, VA : American Home Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06745
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ABSTRACT
Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery.
Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour.
Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting.
Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented.
Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.
Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
Narvaez, Enrique Sanchez (author / Inter-American Institute of Agricultural Sciences of the O.A.S.) and Herrera, Guillermo Combariza (author / Inter-American Institute of Agricultural Sciences of the O.A.S.)
Format:
Booklet
Publication Date:
1958-04
Published:
Costa Rica
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30362