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2. Concepción de extensión rural en 10 países latinoamericanos
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author) and Universidad de Buenos Aires, Argentina
- Format:
- Online journal article
- Language:
- Spanish
- Publication Date:
- 2016-06
- Published:
- Argentina: Redalyc
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10881
- Journal Title:
- Revista de Investigación Social
- Journal Title Details:
- 13(30) : 211-236
- Notes:
- 25 pages, Online journal article, Existen diferentes modelos para pensar la extensión rural. Con el fin de indagar las concepciones de extensión rural de los extensionistas que trabajan en diez diferentes países latinoamericanos se realizó una encuesta. La muestra fue no probabilística incidental (n=589). Se observa predominio de una concepción transferencista de la extensión rural en el promedio de las 10 muestras, con importantes diferencias entre países. La muestra uruguaya posee una orientación dialógica. No se observa presencia de concepciones asociadas al desarrollo local/territorial o a la noción de sistemas de innovación. Se recomienda implementar acciones para definir de manera crítica y consciente los modelos de extensión rural que se desea implementar.
3. HortIM™: An online peer review system for horticultural teaching and Extension instructional materials
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arnold, Michael A. (author), Meyer, Mary H. (author), Rhodus, Tim (author), Barton, Susan S. (author), and Texas A&M University University of Minnesota The Ohio State University University of Delaware
- Format:
- Journal article
- Publication Date:
- 2017-04
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10444
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(2) : 138-143
- Notes:
- 6 pages., Via online journal., Based on a survey of the American Society for Horticultural Science (ASHS), membership need was identified for an online peer review system to validate innovation and recognize excellence in science-based teaching and extension scholarship for promotion and tenure purposes. This system would also provide a clearinghouse for instructional materials of merit for use in classrooms, laboratories, and outreach education, which fall outside the parameters of the three academic journals of ASHS. It was determined HortTechnology already provided a valued outlet for peer review of manuscript style teaching and extension scholarship; however, a need was identified for a mechanism to provide peer review of instructional materials which did not conform to a traditional manuscript format. Herein we describe the process that led to the development and launch of HortIM™, a new peer review system for teaching and extension instructional materials. An online peer review process for juried assessment of instructional materials such as articles, bulletins, case studies, fact sheets, instructional videos, teaching modules, and laboratory exercises was developed. A beta test of initial solicited materials in each category was piloted resulting in an initial database of these scholarly materials. This activity culminated in an initial opening of the system for submissions in Fall 2016. This article documents the development of HortIM™, including the submission and review process.
4. The Food Factor: Perceptions of the brand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(3)
- Notes:
- 19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.