Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.
First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.
5 pages., via website,Ryerson Review of Journalism., Award-winning Gitxsan reporter Angela Sterritt says that journalists can do a much better job of covering Indigenous communities. In a webinar hosted by Magazines Canada, and aptly named, “Reporting in Indigenous Communities: How to Get it Right,” she highlighted problems in current Indigenous coverage and offered tips for future stories.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09903
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint visuals and text.
Ruiz-Carpio, Miguel Rafael (author), Safai, Cyrus (author), Djobo, Arafat (author), Gaichuk, Ivan (author), and Safai, Nick M. (author)
Format:
Paper
Publication Date:
2018
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10863
Notes:
Poster/paper published in proceedings of the American Society for Engineering Education annual conference and exposition, Salt Lake City, Utah. 2018, pages 1-15., Motivating, promoting interest in teaching engineering subjects is always a challenge for undergraduate engineering students especially for junior and lower level students. This approach also brought social awareness to members of the group, as well as tolerance and responsibility. It also emphasized to the students a tolerant and an open-minded world, now and forevermore. A group of multinational, multicultural undergraduate students at Salt Lake Community College, majoring in Civil, Mechanical, Electrical and Computer engineering are working on a project involving vertical farming, hydroponic watering, and making the plant growing process smart.
Food and its availability is of major concern in all nations, especially the underdeveloped communities. Students get exposed to different engineering disciplines, and learn how to work in a multicultural team and become socially responsible in an ever increasing connected world. Each student also becomes a teacher to other students at times discussing his specialty and field of engineering.
USA: Food and Environment Reporting Network (FERN)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09876
Notes:
Via FERN website. 7 pages., Addresses the broad issue of "fake news" through a case example focused on reporting at the "complex intersection of the meatpacking industry, immigration, the rise of fake news, and the changing face of America's heartland." The example focuses on reporting about Somali and other refugees working at a meat packing plant near Garden City, Kansas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09010
Notes:
Online from the Food and Environment Reporting Network. 2 pages., Author describes an investigative reporting effort by Ted Genoway, a Nebraska-based writer. Provides link to the story, "Terror in the heartland."
