November 13 issue via online. 2 pages., "The deal adds almost two dozen brands to the six in Penton's agricultural group, doubling the size of Penton. Farm Progress has been owned by Australia-based Fairfax Media.
11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11566
Journal Title Details:
15(1) : 71-81
Notes:
11 pages., Online from journal., This autoethnographic analysis highlighted a number of obstacles and opportunities for engaging with environmental matters in church-based contexts.
6 pages., Via online., Author outlined six engagement principles that facilitate community-building efforts in organizations and identified future directions for both application and investigation of those principles.
Case report about public service activities in the human dimensions program of the Department of Natural Resources, Cornell University, Ithaca, New York.
Benson, Marge (author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."
