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    Start Over Subject Term direct marketing Subject Term promotion Subject Term vegetables

    1. A guide to starting, operating, and selling in farmers markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gast, Karen L.B. (author / Kansas State University) and Marr, JC. (author / Kansas State University)
    Format:
    Guide
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10219
    Notes:
    Cooperative Extension Service, Kansas State University, Manhattan. 7 p.

    2. A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Marianne McGarry (author)
    Format:
    Journal article
    Publication Date:
    1997-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10711
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (3): 11-17>
    Notes:
    AgEcon Search: Research in Agricultural Economics

    3. An evaluation of the Connecticut farmers' market coupon program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anliker, J.A. (author / University of Connecticut), Winne, M. (author / University of Connecticut), and Drake, L.T. (author / University of Connecticut)
    Format:
    Journal article
    Publication Date:
    1992-07
    Published:
    USA: Society for Nutrition Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09188
    Journal Title:
    Journal of Nutrition Education
    Journal Title Details:
    24(4) : 185-191

    5. Direct-to-consumer marketing brings huge gains to the industry: The evolution of produce departments - part 2

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kresin, Janice M. (author)
    Format:
    Journal article
    Publication Date:
    2020-11-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11938
    Journal Title:
    Packer
    Notes:
    Online from publication. 1 page., Describes growth of consumption of fresh fruit and vegetables in the U.S., beginning in 1970 with introduction of the popular Miss Chiquita character and follow-up promotional efforts.

    7. Horticultural crop sales and participation in rural farmers' markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lindgren, D.T. (author / University of Nebraska)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA: Cooperative Extension Service, Clemson University, SC
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10197
    Journal Title:
    HortTechnology
    Journal Title Details:
    1(1) : 106-108

    8. Local food still a strong driver for consumer behavior at retail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Tom (author)
    Format:
    Journal article
    Publication Date:
    2020-07-17
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11745
    Journal Title:
    Packer
    Notes:
    2 pages, Online from publication. 2 pages., Food Marketing Institute's 2020 Power of Produce Report indicated that the power of local produce is not fading. More than 50% of respondents said they would like to see a greater assortment of locally grown produce at their primary store. Great promotions, displaying items in season and eye-catching displays were identified as most effective at driving impulse purchases, which tend to involve local produce.