Examines adaptation as a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change and [c] the generative learning process whereby an individual relates new information prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness state when potential adopters are forming their opinions and ideas about an innovation. Author uses an example involving a group of Kalahari bushmen first considering a sample of soft drink that they are told can quench thirst.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07896
Notes:
In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 13 pages.
Ryan, Bryce (author), Gross, Neal (author), and Department of Sociology, University of Ceylon; Department of Sociology, University of Minnesota.
Format:
Report
Publication Date:
1950
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: B04267
Notes:
Includes Table of Contents and Summary. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ames, IA : Iowa State College of Agriculture and Mechanics Arts, Iowa Agricultural Experiment Station, 1950. 663-678 p. (Research Bulletin 372)
Bohlen, J.M. (author), Coleman, A.L. (author), Dimit, R.M. (author), Lionberger, H. F. (author), and Wilkening, E.A. (author)
Format:
Bibliography
Publication Date:
1956
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05213
Notes:
AGRICOLA CAT 92263967; Bibliographical supplement to "How farm people accept new ideas." Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ames, Iowa : Agricultural Experiment Station, Iowa State College, 1956. 8 p. (North central regional publication ; no. 1, Sup.; Iowa State College special report no. 15, sup.), References to 87 studies related to the process by which new practices diffuse.
Explores the interrationships between the interdisciplinary specialties of the diffusion of innovations and technology transfer, using bibliometric methods.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes13a Document Number: C12524
Notes:
Francis C. Byrnes Collection, Pages 210-231 in U.S. Agency for International Development, Proceedings of the workshop on social science research and the CRSPs, June 9-11, 1992, at the University of Kentucky, Lexington. Related to the Collaborative Research Support Programs (CRSP). 279 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08625
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis for a doctor of philosophy degree, Iowa State College, Ames. 100 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19055
Notes:
Pages 96-119 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08638
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Agricultural Extension, Iowa State University, Ames. Special Report No. 15 (North Central Regional Publication No. 1, Agricultural Extension Service). 12 pages.
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
International: International Program for Agricultural Knowledge Systems (INTERPAKS), Office of International Agriculture, University of Illinois, Urbana, and Office of International Programs, Colorado State University, Fort Collins.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes6 Document Number: C12531
Notes:
Francis C. Byrnes Collection, Proceedings of a conference on international extension at Steamboat Springs, Colorado. 59 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes13a Document Number: C12529
Notes:
Francis C. Byrnes Collection, Pages 143-161 in Delbert T. Myren (ed.), First interamerican research symposium on the role of communications in agricultural development held October 5-13, 1964, in Mexico City, Mexico. 163 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: B01616
Notes:
James F. Evans Collection. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Lexington, KY : University of Kentucky, Kentucky Agricultural Experiment Station, 1952. 17 p.
Randolph, Levy (author), Rumble, Joy (author), and Carter, Hannah (author)
Format:
Paper abstract
Publication Date:
2018-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10008
Notes:
Abstract of paper presented at the National Agricultural Communications Symposium, Southern Association of Agricultural Scientists (SAAS) Agricultural Communications Section, Jacksonville, Florida, February 4-5, 2018.
Roberts, Rebecca (author) and Hollander, Gail (author)
Format:
Book chapter
Publication Date:
1997
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02281
Notes:
Pages 55-72 in Brian Ilbery, Quentin Chiotti and Timothy Rickard (eds.) Agricultural restructuring and sustainability: a geographical perspective. CAB International, Oxon, UK. 348 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25573
Notes:
Pages 13-24 in Stuart Macdonald and Gary Madden (eds.), Telecommunications and socio-economic development. Elsevier, Amsterdam, The Netherlands. 444 pages.
Ascroft, Joseph R. (author), Chege, Fred Wa (author), Roling, Niels G. (author), and Agriculture University, Wageningen, Netherlands; University of Iowa; Michigan State University
Format:
Journal article
Publication Date:
1976-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 37 Document Number: B04008
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17068
Notes:
Pages 49-52 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
15 pages., via online journal, Radio is the most widely used medium for disseminating information to rural audiences across Africa. Even in very poor communities, radio penetration is vast; it is estimated there are over 800 million radios in Sub-Saharan Africa. The paper summarizes evidence on food insecurity in Sub-Saharan Africa and strategies to provide information on innovative agricultural practices to smallholder farmers. The research in this paper is then discussed within the context of research on information and communication technologies (ICTS) for development. Next, the paper presents the ICT-enhanced participatory radio campaign approach and ICT innovations introduced by Farm Radio International, a Canadian nongovernmental organization. The paper analyzes two participatory radio campaigns that use both listening groups and ICTs to engage African farmers. Research on these radio campaigns in six African countries is reported to examine how the participatory approach impacted listenership, knowledge and initial adoption of agricultural techniques and practices presented in the radio campaigns. The authors conclude that the findings of research on these projects could be highly relevant for increasing awareness and adoption of agricultural practices in Sub-Saharan Africa. They also appear promising for other development sectors and for other developing regions
