7 pages., Online via Directory of Open Access Journals (DOAJ). 7 pages., The aim of this study was to determine the mediating role of psychological dependence between social networking sites addiction and attitude towards social networking advertising among a sample of rural students in South Africa. Findings indicated that "perceived ease of use positively supports psychological dependence." Authors interpreted the findings in terms of opportunities for establishing marketing relationships.
cited reference, In colonial Africa, scientific institutions were researching into ways of making life easier for expatriates, e.g., tropical medicine and the production of crops for export. With independence, the British handed over most of the research institutes and educational establishments to the new states, while the French retained a strong presence. There is now a severe shortage of trained scientists in black Africa, and heavy dependence on international assistance and transfer of knowledge. It is argued that more enduring structures for scientific and technological cooperation must be developed. (original)
