Batte, Marvin T. (author), Jones, Eugene (author), Schnitkey, Gary D. (author), and Department of Agricultural Economics and Rural Sociology, Ohio State University.
Format:
Journal article
Publication Date:
1990-07
Published:
USA: Columbus, Ohio : Ohio State University
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06742
Examines how grain and cotton producers use market consultants and market information services/systems in four states. Cites average expenditures for such information services and explores the producers' decision making processes.
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
