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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Yeh, Robert S. (author), Plante, Robert D. (author), and Agrawal, Deepak (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11601
Journal Title:
Journal of Promotion Management
Journal Title Details:
17 : 96-113
Notes:
19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Dapice, David (author) and Xuan, Vo Tong (author)
Format:
Journal article
Publication Date:
2012-03
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07317
Journal Title:
Journal of Macromarketing
Journal Title Details:
32(1) : 147-151
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Makens, James C. (author)
Format:
Journal article
Publication Date:
1964-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07106
Journal Title:
Journal of Marketing
Journal Title Details:
28(4) : 10-16