20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
Knight, Thomas O. (author / Assistant Professor, Department of Agricultural Economics, Texas A&M University, College Station) and Assistant Professor, Department of Agricultural Economics, Texas A&M University, College Station
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03025
Guilkey, David K. (author), Haines, Pamela S. (author), Popkin, Barry M. (author), and Haines, Popkin: Department of Nutrition, University of North Carolina; Guilkey: Department of Economics, University of North Carolina
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03036
Meul, Marijke (author), Van Middelaar, Corina E. (author), de Boer, Imke J.M. (author), Van Passel, Steven (author), Fremaut, Dirk (author), and Haesaert, Geert (author)
Format:
Journal article
Publication Date:
2014-11
Published:
Belgium: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07816
Holt, J. (author / University of Flordia), Purvis, A. (author / Texas A&M University), Boggess, W.G. (author / University of Flordia), and Moss, C.B. (author / University of Flordia)
Format:
Journal article
Publication Date:
1995-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09153
