Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
Beell, Thomas (author) and Iowa State University, Ames.
Format:
Article
Publication Date:
2005
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26745
Notes:
Via web site of the Greenlee School of Journalism and Communication, Iowa State University, Ames. 2 pages., Author describes the role of John Clay, a livestock businessman, in sparking the establishment of the first journalism classes at Iowa State College in 1905 to provide instruction in agricultural writing.
See Supplement contained in folder for Document No. D06143, Presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11163
Notes:
AGCM 300, Special Problems in Agricultural Communications. Course project as part of the author's Master of Extension Education Program, Office of Agricultural Communications and Education, College of Agriculture, University of Illinois, Urbana-Champaign. Part 21, June 12, 1990. 26 pages., Introducing his series of AGCM 300 course projects, author focused on formation and development of the undergraduate program in agricultural communications at the University of Illinois. This report included growth of the program (1961-1989) and current program within the context of national trends in this emerging academic subject area.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11162
Notes:
AGCM 300, Special Problems in Agricultural Communications. Course project as part of the author's Master of Extension Education Program, Office of Agricultural Communications and Education, College of Agriculture, University of Illinois, Urbana-Champaign. Part 2, September 11, 1990. 14 pages., Based on prior analyses in his series of AGCM 300 course projects, author focused on priority challenges and four potential strategies for increasing enrollment in the agricultural communications program at Gadjah Mada University and clarifying the role of agricultural communications in relation to extension education and general journalism/communications.
